Here are some potential hot topics for tech SEO in 2025 beyond AI and Crypto.
Picture & Voice Search Optimization (VSO)
Voice assistants like Siri, Google Assistant, and Alexa continue to gain popularity. Optimizing for voice search will become increasingly important now that Audio Machine Learning is HOT. This includes using natural language, long-tail keywords, and schema markup to improve visibility in voice search results.
Extended Reality (XR) and Virtual Search
With the growth of virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies, search engines may start to incorporate XR experiences into their results. Tech SEO professionals will need to adapt to this new landscape and optimize for virtual search.
Sustainable Search and ESG (Environmental, Social, and Governance) Factors
As consumers become increasingly environmentally conscious, search engines may start to prioritize websites with sustainable practices and ESG-friendly policies. Tech SEO professionals will need to consider these factors when optimizing for search engines.
Zero-Click Search and Answer Boxes
With the rise of zero-click search (where users get their answers directly from the search engine without clicking on a result), tech SEO professionals will need to focus on optimizing for answer boxes and featured snippets.
Personalization and Contextual Search
As search engines become more personalized, tech SEO professionals will need to adapt their strategies to account for individual user preferences and search history.
Mobile-First Indexing (MFI) and Progressive Web Apps (PWAs)
With the majority of users accessing search engines through mobile devices, MFI will continue to play a crucial role in tech SEO. PWAs, which provide fast and seamless mobile experiences, will also become increasingly important.
Content Marketing and Storytelling
Tech SEO professionals will need to focus on creating compelling stories and experiences that resonate with users. It is less about the tech and more about the user he/she targets with the content.
Technical SEO and Website Performance
With the rise of page experience signals, tech SEO professionals will need to prioritize website performance, including factors like loading speed, mobile-friendliness, and core web vitals.
These topics will likely be hot for tech SEO in 2025, but it’s essential to stay up-to-date with the latest developments and trends in the industry.