Software Essentially is a tool that helps execute certain task or complete some goal. For end users – it is entertainment, save time, save money, make money, educate, connect and more.
Target client, users, buyers or group is a marketing term. It includes those that will use or consume what you do – Software Included. Software product seller must figure out who will use the product, but also who will pay for it. They are not always the same human individual.
If the target user is well defined, generally, it is a half done task. To satisfy a concrete individual – you will know how to produce something for them specifically. And if the target users are the broad public it is hard and you must dive into a very needed product.
What’s the human individual on the other end of the channel needs? Will he be willing to pay for the something? Daniel height well enough your side of the share? This may be them with a percentage on the transactions, by dividing the payment in a lower long term subscription, or some other technique.
Basic Human needs
If a person doesn’t have food on the table clean water and roof over his head he will barely think about anything else. In some sense software is a first world problem except when the product is very very essential. One such product is the store of value which are the crypto currencies. Even in areas where the water is limited resource, some piece of technology good work around the corrupted governments and the military complex. One may receive knowledge from totally unknown people around the world and sometimes even money.
Entertainment is a very widespread need in our days to relax the mind and to release the stress from the hard work. It is an area to reach all people no matter their professional inclinations. Software could assist in the creation of funny content. It could also fine tune and build the production – like videos. Software is also essential part in the delivery of the joy to your devices.
Connections and Sociality
Another very needed think is the ability to connect. Many of the biggest in the top applications on the application stores are tools that help people connect with the friends they know and reach new people based on interests or some entertainment area.
To build specific tool for specific people seems easier and more straightforward because it limits the user base and their needs. The tricky part is to be in there skin and to actually create the instrument to make their life better and not harder.
Tools for/on tools
Software is essentially a tool. In itself it is useless. Whatever you do even in software it must reach another layer beyond itself. There are a lot of software products that are targeted to other software developers and to wrap up other software packages. This in some sense has increased the layers that a software must fill up, creation this way the complexity in the headache of the coders.
Another great task for the developer is to think beyond the tool. The tool is without a soul. How it eases, benefits and pleases a user is the key!